Be confident and independent. Be bold and brave.

Xinye Jiang is an established and creative designer who graduated from Parsons, The New School of Design in New York City. The company is registered in New York City in 2017.


She studied in New York for almost five years and created the brand Niu Niu and then moved to Paris and London, eventually creating her eponymous brand, XINYE JIANG. As an Asian growing up to a rich and colorful traditions combined with her exposure to American and European culture, her innovations, modern thinking, and classic upbringing are comprehensively expressed in her designs.



The brand XINYE JIANG is divided into two main categories: Jewelry is made of 14k/18k gold, diamonds, gemstone, and pearls; Fashion Jewelry is gold plated silver, zirconites, pearls etc. Jewelry emphasizes elegance and uniqueness. Fashion Jewelry is livelier that shows interesting movements.



With her strong and unique creativity, her designs are melded with sophisticated craftsmanship. And with the injection of modern and elegance, it creates a vivid and interesting experience. Jiang wants her brand to express the confidence of a modern woman. She believes that a woman doesn’t have to struggle with “rules and roles”. Be confident and independent, that is what the brand represents.



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